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Voices That Matter

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Robert Hoekman

UX is a lot more than checkboxes and radio buttons. UX is psychology applied to design. For so many reasons, it’s high time everyone else finds that out too, as Robert Hoekman explains in this chapter from Experience Required: How to become a UX leader regardless of your role.

Steve Krug

Taglines are a very efficient way to get your message across, because they’re the one place on the web page where users most expect to find a concise statement of the site's purpose. In this excerpt from Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability, 3rd Edition, Steve Krug shares some attributes to look for when choosing a tagline.

Steve Krug

In this excerpt from Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability, 3rd Edition, Steve Krug explains that the appearance of the things on the page should accurately portray the relationships between the things on the page.

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