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- Techniques of Visual Persuasion: Create powerful images that motivate
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- Brand Flip, The: Why customers now run companies and how to profit from it
- Book $31.99eBook $23.19
Articles
Pursuing a job should be like seeking out a love relationship. You have to know what your goal is, have a strategy to reach that goal, and then execute your plan. It’s great to be wonderful, but if no one else knows your greatness, how will you ever get a design job? Find out in this chapter from Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job.
In this interview with Marty Neumeier, author of The Brand Flip: Why customers now run companies and how to profit from it, Marty talks about brand tribes, the onlyness test, and his favorite brand disaster story.
In this excerpt from The Brand Flip: Why customers now run companies and how to profit from it, Marty Neumeier explains that industry is undergoing a massive migration from a material-based economy to a digital one. A product becomes a symbol and the symbol becomes the product, which can offer tremendous value as a building block in a customer's personal identity.